Principles

Principles of In-Store Retail Media

These principles guide every essay published in this Journal.

They are not predictions. They are the assumptions behind the framework.

Commercial

Sales > Impressions

Measurement > Proof of Play

Commercial Outcomes > Media Metrics

Intelligence

Context > Identity

Decision Intelligence > Campaign Optimization

Trust

Privacy Creates Scale

Trust Enables Measurement

The Intelligence Moves. The Data Stays.

Every essay in this Journal is an attempt to refine one or more of these principles.